I really don’t like the term Link Baiting as it makes it look like you are trying to do something deceptive. This is not necessarily the case. I think of linkbaiting as more like fishing. One puts out good quality content or information and then see what you will catch. For those new to online marketing, the main purpose of link baiting is to have other websites want to link to your site or page. Good link baiting provides information or a product that will make your visitor want to come to your site, stick around, and ultimately return.
I just want to take a moment and stress I only advocate whitehat techniques. In the wrong hands, linkbaiting can be used to draw someone to what I call a spam website, or a website which is only out to create a quick buck. That is not what I am about or most of the people I know. It is important to create a quality website that will stand the test of time and deliver true value to the visitor.
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